Unsolicited Hyper-Local Post-Grunge Radio Stunt Memory
“Playing a song on loop is a common publicity stunt to mark a radio station’s format change,” SFGate assures its readers, many of whom might fear Latino Mix 105.7’s decision to go non-stop Nelly is actually some sort of Trilateralist / Illuminati signal aimed at Zeta Reticuli / the Lizard People to let them know the time for full global invasion / permanent McRib reintroduction is nigh. I’m taking that over the more depressing “some of our readers might be too young to have any kind of understanding of terrestrial radio practices.” Oh, you young people and your companions! I vex you!
When I was a high schooler in Central Florida this alt rock station popped up called 93.1 (the) KRO (have always assumed they were trying to snag some of that dark heat from Brandon Lee’s Crow). KRO announced their arrival with twenty-four (plus?) hours of Pizzicato Five’s “Twiggy Twiggy,” a.k.a. that “out there” Japanese song Beavis & Butt-head ripped into on an episode of their show. You remember. Beavis & Butt-head cracked a lot of jokes about the one guy in the video looking like Chip from “My Three Sons.” Is any of this even registering as English to you dumb kids?
KRO did several other Twig-a-thons before turning country in 2000, to ring in the New Year or Halloween or an event of real significance like Larry the Cable Guy’s birthday. I remember my friends and I being all a-titter a week in advance of one of these broadcasts. “Twiggy Twiggy” was considered by many at that time to be one of the most annoying aural properties ever created, and I think we reveled in the fact that it would be inescapable to a certain extent. Of course, anything is annoying after twenty-four hours, even Larry the Cable Guy (I know, heresy).
Hats off to the fearless broadcasters who keep this practice alive. I could barely commit to anything past eight minutes when I was a college radio deejay. I think I faded Black Flag’s “Process of Weeding Out” halfway through every time I put it on.
You kids have to know Black Flag. I’ve seen you Photopasting with the logo on the e-mails! THE E-MAILS!
YOU DAMN KIDS, GET OUT OF MY ROCK GARDEN!