In the words of Michael Keaton, I tried to avoid all this but I can’t. Marky Ramone’s food empire has now expanded beyond pasta sauce to include gelato. He made a commercial for it, too. Ladies and gentlemen, this is not a drill: Marky Ramone made a gelato commercial.
Gotta break this one down scene by scene as I occasionally do. What we’re looking at here is basically the Zapruda film of inane punk rock branding.
0:10 – Ten seconds in and already this seems pretty weighty for a dessert ad. Marky Ramone lurks in the shadows before a gig. Yes, he is a legend, and “the legacy” advertised on his jacket has brought him here. Will he uphold the brilliance of his work on such classic albums as Road to Ruin and Pleasant Dreams or will this affair crumple into a madness akin to that Jesse Camp video where Marky played the filthy janitor?
0:20 – As usual, the crowd gathered at this rock concert is waiting patiently in relative silence until each member of the band has made his or her way to the stage. Finally, Mark strolls out, women start screeching his name, and just as the mood reaches a fever pitch Big Bad Mark Ramone & His Non-Union All Stars launch into that beloved Ramones chestnut “Gimme Gimme Mah Ice Cream.” When I say “beloved Ramones chestnut” I of course mean “song Mark probably wrote in his head years ago assuming he’d one day star in a gelato commercial.”
0:45 – You know, I wouldn’t be shocked to learn Prince has his own gelato guy for mid-concert refreshment. That seems par for the course with his high-falutin’ ass. The only place I can imagine a Ramone even looking at gelato is in a paid advertisement.
0:50 – “So, what did you bring home from the concert? Did you manage to catch one of Marky’s drumsticks?” “No, but he did hand me this gelato thing he’d been eating. I ate the rest of it already, but it had a fuckin’ Oreo in it!”
1:04 – “Iz eazeeta fawlin love wit a legen.” I’d kill to get my hands on any ADR this guy recorded for Rock n’ Roll High School.
1:06 – The Marky Ramone Cookies Gelato logo seems really busy. Did they need so much detail on the Ramones shirt? “Doug, make sure we know that’s an officially licensed Ramones shirt. Also, if you put a crash cymbal on those drums you have to include the ride, it’s just common sense!”
The remainder of the ad is the ice cream song (can you believe Cookies recorded more than thirty seconds of that thing?) behind images of various Cookies products. My issue is the stuff looks yummy enough without the endorsement of the guy who played on “Zero Zero UFO.” Like, can I see these foodstuffs without some punk rock icon pretending his entire career’s been leading to this “Gimme Gimme Mah Ice Cream!” jingle?
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