We (American consumers) all had a good chuckle last week when Radio Shack’s Super Bowl spot aired. Oh, was it ever amusing to see ALF, Dee Snider, and cheap facsimiles of other ’80s pop culture titans attempting to “take back” “their” electronics store as Loverboy’s hit of hits “Working For The Weekend” pumped in the background. In the week that has followed, however, certain dark corners of the Internet (read: Ghostbusters message boards I frequent) have been buzzing that Radio Shack’s cute little advert includes a veiled jab at Dan Aykroyd.
A few ghostheads out there have interpreted the end of the commercial, wherein Slimer flies through the wall of the new Radio Shack only to be told he’s arrived “too late,” as a shot at Aykroyd and his years-long insistence that a Ghostbusters 3 will be made. It’s “too late,” they say, for that third and ostensibly final entry. Too much time has passed. No one will accept AARP Venkman and Spengler and even less people will accept this “new generation” of busters Ayk is insisting are in the GB3 script. So hit the bricks, Slimer. You’re done. Float away to the 1980s mascot retirement home. Spuds MacKenzie and the California Raisins are waiting for you.
There’s a feeling of reverence for the decades old figures in this ad, and based on that I don’t think Radio Shack would purposely single one out just for sly ridicule. On the other hand, Slimer is a computer graphic; unlike Hulk Hogan, they can say some messed up shit to his globby-ass face without fear of physical retribution. Also, generally speaking there’s some favoritism at play within the spot. We get Ponch from “CHiPs” not John, horror movie icon Jason but not Freddy, eternal barfly Cliff Clavin but not Norm. In that light I’m surprised they used Sgt. Slaughter to compliment Hogan.
I don’t think it’s outside the realm of possibility that Radio Shack took a swipe at the Ghostbusters franchise, but if you’re trying to zero in on the most washed up and/or least profitable property featured…well, look, they put Kid ‘n Play in there, and I think a Ghostbusters 3 of any stripe would make more money than another House Party or Class Act. I’d be willing to bet my reserve supply of Ecto Cooler on that. No disrespect to Kid or Play, of course. I love House Party, but more kids dress up like Ray Stanz every year for Halloween than Chris Reid.
Things I had to fact check for this post: if Loverboy was one word or two, if the “Working” in “Working For The Weekend” was spelled “Workin’,” the proper spelling of Spuds MacKenzie, the proper spelling of “CHiPs,” where to put the apostrophe in Kid ‘n Play.